28. Apr. 2022
In a sign of growing confidence in a post COVID world, travel retail consultancy office JES Travel Retail and commercial agents Gustamus have announced a multi brand partnership. The agreement, which centres around 4 brands launching into travel retail during summer 2022, will see the brands begin actively investing in travel retail consultancy and presentations to key retailers and distributors next month.
The brands that have been selected due to their suitability to the travel retail sector are Marzadro’s famous Italian Grappa label, ERC Sun Spirits premium DOC Cuban rum Ron Sao Can, Fine & More regional gourmet foods, spirits (und Spirituosen) and Bavarian whiskey Stonewood from Brennerei Schraml. There is an additional LOI between both parties to introduce more lines including presentation sets, home distilling gift boxes for self mixing at home with a variety of products primarily from Austria and a range of Germanic schnapps and liquors at the beginning of 2023.
JES Travel Retail owner Tim Jobber commented on the agreement “Our consultancy work primarily centres on a client’s single brand but when Gustamus approached us about such a large number of ideal travel retail brands we couldn’t single out any 1 particular brand so agreed this larger partnership. The suitability, interest and encouraging willingness to begin investing in travel retail is a positive sign that our industry is generating interest once more.”
Christine Neumann, Managing owner of Gustamus, added “Travel retail is a sector that we, and our brands, had been monitoring prior to COVID so therefore with travel restrictions beginning to be lifted the time is now right to proceed further. The partnership with JES Travel Retail provides us with an experienced travel retail office to best prepare our brands and we look forward to the co-operation immensely.”
For those attending the ProWein fair in Dusseldorf, Germany (15th – 17th May 2022) meetings are now been scheduled to discuss and meet the 4 brands. More information on the brands can be obtained at firstname.lastname@example.org.